Ringin' any bells?

'Course it does. 'Cause I've seen & heard it all before.

'Cause I've helped uncover, fix, correct, and blast through exactly these problems hundreds of times over the past decade.

Look, I get it.

You're unique. Your product is unique. Positioning similarly so.

However...

I've been doing this for A.Long.Time.

Over a decade at this point. So it ain't my first rodeo.

And I've discovered that after helping hundreds+ of similar companies during this time, that there are common patterns, recurring issues, and similar roadblocks affecting most highly ambitious companies exactly like you.

Sure, each specific challenge you're facing on the surface seems tough.

BUT, the same underlying root causes plagued every billion-dollar brand we've worked with, back when they were still humble hundred-million dollar ones, or even wee-baby, still-pulling-up-their-Pampers, eight-figure revenue ones.

(Hey, we all gotta start somewhere. No shame in that.)

So here's the silver lining:

The surface-level symptoms causing you angst are temporary. They're easy problems. Solvable.

How do I know?

If only there were some good examples laying around...

✅ Worked with monday.com, pre-IPO, to rank for 140,000 new organic keywords

✅ Increased Remote's search visibility 96.15% in a single year

✅ Delivered 2,400 first page rankings for Miro (everyone's favorite digital whiteboard)

✅ Ranked Robinhood (pre-IPO) for 82,600+ keywords in less than 12 months

✅ Matomo landed 7,000+ new keywords in 6 months

✅ Gong generated 1,700+ monthly Visitors on a single keyword with only 1,200 monthly search traffic

✅ Helped Loomly optimize existing content to increase SERP CTR by 827%

✅ 0-70,000 monthly blog visitors in one year for a brand new finance app

See?

That's the good news!

Now, for some bad.

• No, there are no quick fixes.

• No, there are no silver bullets.

• No, this won't happen overnight (or by next month).

If you're looking for fast (read: ~1-3 month results), then stop reading here.

Go to https://google.com/ads and drop in your credit card number. Point. Click. Drop LOTS of dough. Some cost-conscious leads roll in ~7-14 days later. Some might even be halfway decent!

But no, you'll never be able to scale this into eight, nine, and ten-figure+ revenues. Or billion dollar valuations. (At least, not without some Groupon-esque customer acquisition $pend, first.)

So. If you're ready to roll up some proverbial sleeves and get to work, installing best-in-class content + SEO growth engines, you've come to the right place.

You just need to stop guessing and theorizing and wasting time and squandering resources on alternatives that fall short.

And you just need to follow my proven, repeatable, predictable process below.

And I've packaged it all into flexible coaching options for you to learn from.

You’ll leave our coaching sessions with practical steps to solve your most pressing pain points.

1. Product Positioning: Ensure differentiated messaging by formalizing the unique way you solve your customer’s problems better and faster and more efficiently than any other alternatives.

2. Why Buyer’s Buy: Go beyond personas to understand how & why customers actually buy, then re-create their customer journey to align it with an SEO & content strategy that generates buyers.

3. Brand + SEO KPIs: Use my Four Stages of Growth to understand how to get your brand and marketing KPIs in sync with a realistic ROI timeline that balances both short and long-term results.

4. Role Specialization: Discover how to get stakeholder buy-in exactly where they’re needed to succeed, as well as filling skill gaps or resolving bandwidth issues to enable a high-growth program.

5. Category Leadership: To compete with the best, you need to become the best. Here’s how to generate thousands of relevant, category leading keywords and topics that you’ll soon dominate.

6. Planning Predictor: My proprietary process that helps you predict future SEO success before you even start. Discover how to get the best bang-for-your-SEO buck with my framework.

7. SERP Intersection: How to “read the tea leaves” for each Search Engine Result Page (SERP) to understand exactly how to structure and execute content that will outrank everyone else.

8. Resource Allocation: In-house writers? Freelancers? Agencies or AI? I’ll show you the best way to balance the pros and cons of each to drive output & performance (without squandering budget).

9. Standardization: Define a content feedback process that allows for both accuracy and efficiency. Then, turn haphazard content creation into a well-oiled production machine.

10. Quality Checklists: Transform subjective, gray-area intangibles like “voice and tone” into objective, black-and-white, easy-to-delegate training resources your team will love.

11. Parallel Processes: Drive down unit costs and 10x output through establishing recurring batch and parallel processes – getting teams of specialists to work weeks and months ahead of each other.

12. Measurement Systems: Finally figure out how to monitor leading indicators that help your team predict future success and justify your efforts before lagging indicators like traffic or leads kick in.

…caught yourself on the hamster wheel of chasing short-term algorithm hacks

…tried to use AI to your benefit, but instead, sent your precious time down the drain

…watched your editors get stuck rewriting everything you outsource

…fell behind savvy competitors in competitive SERPs

…felt unable to find “good writers” who "get" your brand & messaging

Then I've got answers.